Whether you’re pursuing Creative Placemaking efforts or simply working to better connect with your community at large, Vega Promote is designed specifically for library marketing needs to help you reach your patrons through targeted and relevant email communications.
Despite what popular culture might tell you, if you build it, there is no guarantee that they will come. You’ve planned great programs, supplied much needed services, and built an impressive collection, but how are you keeping your community informed? That’s why your library needs the right tools to build library awareness and cultivate community relationships. Vega Promote is designed to help with these challenges and more.
Vega Promote is the marketing automation module of the Vega Library Experience (LX) suite, a cloud-based platform that allows library staff to easily communicate and manage a full range of materials, programs, and services. Vega LX is designed to deliver great experiences easily and at scale.
Why Vega Promote?
Libraries need to communicate with their patrons and community members for many reasons that go beyond circulation notices or account renewals. From advertising events to announcing new services or materials, or changes to business hours—library emails unrelated to ILS transactions are often handled through various third-party tools. Vega Promote eliminates the need for libraries to use a patchwork approach to marketing and communications efforts or risk exposing patron data, and it’s designed to work at scale regardless of your library’s size within one ecosystem that is directly linked to your integrated library system (ILS).
Using one, secure login, you can access all that Vega Promote has to offer from your web browser. From Vega Promote’s easy-to-use interface, you can:
- Create visually rich emails with access to Vega Discover showcases and a built-in image library
- Create targeted audience segments or tags
- Edit contact records and review patron campaign history
- Generate branded email templates
- Build, draft, and schedule emails
- View engagement data for sent messages
- Automatically handle bounceback and unsubscribe workflows
We’re only scratching the surface at the full capabilities of Vega Promote. If you’re interested in learning more about how Vega Promote can simplify your library’s digital marketing needs, head to our resource page to download our product fact sheet. You can also visit our Vimeo account to watch an on-demand version of our recent engagement webinar featuring Vega Promote.
You can also contact a member of our sales team to request a demo.