Industry leader Cordelia Anderson will introduce you to best practices in library marketing so that you can effectively spread your message and improve your brand. What works? What doesn’t? When’s the best time to send email? How to catch the patron’s attention quickly, and how to be consistent across your platforms and channel.

This full-day pre-conference will start with a half-day of marketing foundations from Cordelia, followed by a half-day of learning how to apply her winning concepts and ideas with Vega Promote, Vega Promote Web and LX Starter.

Learn how Vega LX can help you whisper the right message at the right time to the right user.

This session occurs on the Sunday before the 2024 Innovative Users Group annual conference. Sign up for this session when you register for IUG 2024, or contact kathy@innovativeusers.org to add to an existing registration.