Libraries have much to communicate with their communities – from event invitations to highlighting new materials or announcing a change in open hours – and more. With Vega Promote, your staff can design, draft and schedule targeted messages, while ensuring patron data is kept safe in a secure ecosystem.
Vega Promote keeps patrons and community members well informed through targeted and relevant communications. Designed specifically for library marketing needs, you can easily segment contacts, design emails, embed Discover showcases, and run campaigns.
Vega Promote seamlessly integrates with Polaris and Sierra ILS to give you one view of all contacts in a secure ecosystem. No need to build, export, import, and manage multiple email lists across several third-party platforms just to communicate with your community. Handle it all intelligently – through Vega Promote with smart segmentation and a unified audience.
Vega Promote seamlessly integrates with Polaris and Sierra ILS to give you one view of all contacts in a secure ecosystem. No need to build, export, import, and manage multiple email lists across several third-party platforms just to communicate with your community. Handle it all intelligently – through Vega Promote with smart segmentation and a unified audience.
No need for a graphic designer or coding. Vega Promote includes a simple, easy-to-use tool for designing visual and professional-looking emails for desktop or mobile viewing. Insert images from our extensive free database of options and customize design and colors to match your library branding.
No need for a graphic designer or coding. Vega Promote includes a simple, easy-to-use tool for designing visual and professional-looking emails for desktop or mobile viewing. Insert images from our extensive free database of options and customize design and colors to match your library branding.
Create and save custom email templates to use while crafting your email campaigns in Vega Promote. Libraries can also save unique “Design Blocks” within the email editor to drag and drop common elements (such as headers, contact us, hours of operation, etc.) right into templates and new email campaigns.
Create and save custom email templates to use while crafting your email campaigns in Vega Promote. Libraries can also save unique “Design Blocks” within the email editor to drag and drop common elements (such as headers, contact us, hours of operation, etc.) right into templates and new email campaigns.
Manage Contacts
Users can make changes and edits to contact records directly and view the contact campaign history to see which emails they received and engaged with.
Tag & Segment Contacts
Tag contacts with library-created interest categories for easy segmentation such as “gardening” or “children’s programs.” Libraries can then create as many custom contact segments as they need to tailor their communications and send emails by segment.
User Guides and Announcements
Vega Promote comes with built-in, interactive user guides for easy implementation and ongoing training. The guides provide product walk-throughs, tips for users, and highlight new features.
Free Image Library
With Vega Promote, you get access to over 4 million high-resolution images that are licensed to be used freely in your emails. Search the image database and insert images directly into your emails.
Best-Practice Automations
Protect your sender's reputation. If an email bounces, Vega Promote will stop sending emails to that address until the contact information is updated. Vega Promote also auto-adds the default footer to every email and includes unsubscribe options with automated workflows.
Works with:
Vega Promote is a digital marketing automation tool built specifically for libraries. As part of the Vega Library Experience (LX) platform, it helps library staff plan, design, and deliver targeted communications - without the complexity of general-purpose marketing tools.
No. Vega Promote is designed for ease of use by library staff. With intuitive design tools, templates, and built-in guidance, anyone can create professional, branded emails without coding or graphic design experience.
Vega Promote allows you to tag contacts and create custom segments based on interests, programs, or library-defined categories. This makes it easy to send relevant messages - such as event invitations or collection highlights - to the right audience.
Yes. Vega Promote operates within a secure, cloud-based ecosystem designed with library data protection in mind. Patron information is managed responsibly and never shared with third-party marketing platforms.
Yes. Vega Promote includes flexible design tools that allow you to customize colors, layouts, and images to reflect your library’s branding. Emails are optimized for both desktop and mobile viewing.
Yes. Vega Promote works with Vega Discover, Vega Program, and Vega WebBuilder, allowing you to embed showcases and create connected marketing campaigns across the Vega ecosystem.
To get pricing or answers to your questions about our products, contact us.
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