Resources

Fact Sheet: Vega Promote Email Marketing Tips & Tricks

Email marketing remains one of the most powerful ways for libraries to connect with their communities – when it’s done right.

In this practical guide, discover how libraries can move beyond basic notifications and turn email into a strategic engagement channel that builds relationships and drives participation. Learn how to use clean, connected patron data, personalize messages, design accessible and mobile-friendly emails, and automate communications without losing the human touch. Packed with best practices, real-world examples, and a pre-send checklist, this guide shows how Vega Promote helps libraries save time, boost engagement, and make every message count.

Download the guide to start creating emails your patrons actually want to open and read.