Lester brings a solid understanding of the library market and our business goals, having previously worked as a trusted marketing consultant and advisor in our organization since 2022. His successful tenure as a marketing executive includes key positions with NICE Ltd, Avaya, and ATSG. Lester’s keen eye for market trends and his passion for fostering innovation drove next-level growth for companies he served in the SaaS and enterprise software industries. Lester studied marketing and sales at Damelin in South Africa and earned his MBA from the University of Roehampton.