Today, on IUG 2025 opening day, Yariv Kursh, Senior Vice President and General Manager for Innovative, from Clarivate, announced a strategy for responsibly harnessing artificial intelligence (AI) to enhance engagement, streamline workflows, and drive innovation for public and academic libraries.
Effectively navigating AI can be complex, as each user has unique needs and engages with libraries in different ways. Innovative, from Clarivate, anticipated these challenges and is introducing solutions to help libraries adapt with confidence. Through a carefully developed strategy and ongoing partnership with libraries, development of these AI-powered tools will eliminate uncertainty, streamline operations, and ensure libraries can serve diverse communities with ease and confidence.
“Our products use responsible AI to deliver trustworthy information, fostering curiosity and confidence. Innovative, from Clarivate, partners with the community to apply AI thoughtfully, maximize its value, and set best practices. We help libraries navigate challenges and enhance operations with user-focused, easy-to-implement solutions that create a seamless experience for librarians and patrons,” said Yariv Kursh, Senior Vice President and General Manager at Innovative, from Clarivate.
Product announcements included the upcoming Vega Discover update, set to launch later this year as part of Vega Search Assistant—at no extra cost for customers using Vega Discover Premium and consortia libraries. This new tool will recommend similar titles based on what patrons are exploring and generate interactive quizzes to help readers engage with their selections on a deeper level.
Vega Promote is equipped with an AI assistant that helps generate compelling newsletter copy for community outreach. It also enables on-demand AI image generation, making marketing communications more creative and efficient. Vega WebBuilder is a solution that allows libraries to craft visually engaging, AI-enhanced web experiences for their patrons and provide a positive online presence.
Additionally, Kursh introduced plans for an AI-powered Metadata Assistant this year. Inspired by an existing Ex Libris solution, this tool allows staff to snap a photo of a book cover, automatically generating an initial MARC record to streamline cataloging. Since metadata assistant is based on taking pictures of book covers, and Mobile Worklists is used on mobile devices with cameras, this creates a resourceful union of functionality.
Innovative has been using AI and machine learning for years. With a steadfast commitment to ethical AI practices, this strategy ensures that technology supports and strengthens library work while upholding the highest standards.