Innovative, part of Clarivate™, celebrates the Chester County Library System’s use of Vega Promote to send library marketing emails to their community.
The Chester County Library System (CCLS) has served the roughly 525,000 residents of Chester County, Pennsylvania since it was established in 1962—though its oldest member library is Oxford Library, established in 1784, which is the third oldest library in the state. CCLS boasts 18 locations, with an annual circulation of nearly 3.8 million items. Welcoming over a million visits a year, CCLS has a robust program schedule for attendees of all ages and interests, including story times for kids, crafting events, STEM workshops, Dungeons and Dragons sessions, knitting, opportunities to meet local representatives, music camp, video editing, language classes, book clubs, 3D printing workshops and more.
“We want to stay in close contact with our community, and Vega Promote is one of the ways we do that,” says Theresa Retzner, Senior Operations Systems Administrator. “With Vega Promote, it’s easy for our staff to inform our community about offerings, and to target our emails to those who would benefit most from what we’re sending.”
Vega Promote is the marketing automation module of the Vega Library Experience (LX) suite, a cloud-based platform, that allows library staff to easily communicate and manage a full range of materials, programs, and services. Vega Promote keeps community members and patrons informed through targeted and relevant communications, keeping promotion tied tightly to other library solutions and thus eliminating the need for libraries to use a patchwork approach to digital marketing and communications—empowering libraries to communicate what they want when they want, to whom they want.
To learn more about Vega Promote, Polaris, Innovative Mobile, or any solution in the Vega LX suite of solutions, contact us today.
The mission of the Chester County Library System ensures that every resident has access to exceptional opportunities to read, learn, create, connect, and contribute to a better quality of life. Chester County Library & District Center is located at 450 Exton Square Parkway, Exton, PA. For hours or more information, visit the library website at https://www.ccls.org.