This November, we’re celebrating Library Marketing Month! To mark the occasion, Innovative™, part of Clarivate™, has pulled together a selection of some of our favorite tools, resources, and ideas to help libraries better engage their patrons and promote all of the meaningful ways they contribute to their local communities.
- Webinar: Social Media Strategies for Libraries
Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, library marketing expert Cordelia Anderson discussed how to increase interactions and conversations with their communities. strategies include active listening, trending topics, analytics, social media as a customer service point, and much more. Watch the recording.
- Case study: Elevating the Patron-Centered Library Experience
Rochester Hills Public Library (RHPL) wanted a solution that would create a consistent, seamless experience for its community whether patrons were engaging on the website, through the catalog, or via email and SMS communications. Find out how RHPL is creating an engaging and cohesive experience across all channels with the Vega™ Library Experience suite. Read more. - Library Influencer: Mychal Threets
Known for his enthusiastic, viral social media posts celebrating “library joy,” and the promotion of book recommendations, library services, and affirming messages, Mychal Threets is a winner of the 2024 I Love My Librarian Awards. He’s been featured in Time magazine, The New York Times, Rolling Stone and many other publications.
- Webinar: More Than Programs: Marketing Services, Collections, Spaces, and More
The majority of library budgets are spent in three areas: staff, collections, and space – but most library marketing efforts focus on events and programs. In this session we discussed how to build your library reputation through marketing collections, online resources, physical spaces and staff expertise. Watch the recording. - Tip Sheet: 4 Reasons Tik Tok Can Promote Your Library
As more patrons use TikTok, libraries are inspired to embrace the free social media app to spread awareness and promote their library materials and services. We share tips from Dallas Public Library Marketing Manager Emily Jackson about how to embrace the social media craze to enhance engagement with your community. Download the tip sheet. - Publication: Marketing Libraries Journal (MLJ)
The MLJ is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in. Explore academic research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, tools used for marketing and more. Start reading. - Webinar: Marketing 101 for Librarians
We’ve frequently partnered with library marketing maven Kathy Dempsey for webinars such as Marketing 101 for Librarians. She is also the author of The Accidental Library Marketer and highlights a variety of creative and inspiring library marketing resources on her website. Watch the recording. - Case Study: 4 Ways Vega Program Enhanced Event Management at Middle Country Public Library
Faced with disparate systems and manual processes that made event management more and more time-consuming and inconvenient, the Middle Country Public Library (MCPL) turned to Vega Program™ to simplify the registration experience for patrons and staff. Explore how this solution met the MCPL’s biggest challenges. - Library Influencer: David Lee King
David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, He speaks internationally about library marketing topics such as merging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. Learn more. - Publication: Marketing Library Services
Marketing Library Services is the longest-running publication that regularly delivers how-to articles and case studies for marketers in all types of libraries. They’re written by practitioners from around the world and curated by a respected expert who has 25+ years in the field. Check it out.
What are some of your favorite sources of inspiration when it comes to library marketing? Share on social media with the tag #InnovativeLibraryMarketing to spread the word.