Patrons expect every interaction with the library to feel connected, whether they are searching the catalog, registering for an event, visiting the website or accessing digital resources.
However, many public libraries manage content across websites, catalogs, event platforms, social media channels and digital resources that do not always work together. The result can be inconsistent information, duplicate work and missed opportunities to connect patrons with relevant services and resources.
The on-demand webinar One library, one voice: Cohesive content across channels explores how libraries can create a more connected digital experience. In the session, Laura Eckert, Digital Specialist at Clermont County Public Library (CCPL), and Nathan James, Senior Implementation Consultant at Clarivate, discuss the challenges of managing content across multiple channels and share practical approaches for creating a more unified experience for both patrons and staff.
As Eckert explains:
“I used to see people typing catalog searches into the website search bar. They thought it was all one thing. Now it finally feels like one unified experience.”
Available to watch at your convenience, the webinar combines Eckert’s firsthand experience in a public library with James expertise in digital strategy and implementation.
What you will learn
Creating a consistent patron experience
Learn why consistency across websites, catalogs, communications and digital services matters and how it can help patrons discover and engage with library offerings more easily.
Connecting content across channels
Explore ways to reduce content silos, improve visibility for programs and services and keep information accurate wherever patrons encounter it.
Strengthening your library’s voice
A clear and consistent voice helps build trust within the community. The session examines approaches for aligning messaging across channels while meeting patrons where they are.
Reducing the burden of managing content
Library teams are often asked to manage growing responsibilities with limited resources. Hear how more coordinated content practices can reduce duplication and simplify ongoing updates.
Building a stronger foundation for future growth
The discussion encourages libraries to think strategically about the patron journey and the role each digital touchpoint plays in supporting engagement and discovery.
Learn from real-world experience
One of the strengths of this webinar is the combination of practitioner and industry perspectives. Drawing on her experience at Clermont County Public Library, Eckert shares how the library approached creating a more connected digital experience and the impact that had on both patrons and staff. James complements that perspective with insights into the content and digital challenges many libraries face as their online presence continues to grow.
Together, they discuss practical ways libraries can improve consistency across channels and make it easier for patrons to find the information and services they need.
Start building a more connected library experience
A more cohesive digital presence can help patrons find information more easily while making content management more manageable for staff.
Whether you work in communications, digital services, marketing, community engagement or library leadership, this webinar offers practical ideas that can inform your own approach to digital engagement.
Watch the on-demand session today to learn how a more connected approach to content can help your library communicate more clearly, manage information more effectively and create a better experience for patrons.