We’re excited to introduce the next version of Vega Promote, designed to help libraries build stronger, meaningful relationships with their communities through smarter, personalized engagement. Enhanced with ActiveCampaign’s advanced marketing automation and Active Intelligence capabilities, the new Vega Promote empowers libraries to move beyond one-size-fits-all communications and deliver relevant, timely outreach across the entire patron lifecycle, with the help of optional AI workflows designed to save time and provide more prescriptive actions.
Modern email marketing tailored for libraries
Your library doesn’t need a marketing expert to deliver the right message to the right patron at the right time. With Vega Promote, you can:
- Segment audiences for targeted engagement
- Trigger communications based on patron behavior, activity, and lifecycle stage
- Create personalized journeys without increasing staff workload
Your library can gain clearer insight into your performance with improved analytics and reporting, so you can understand what’s working and where to improve. Track campaign performance and engagement in real time, uncover what resonates most with your patrons, and use those insights to refine and optimize your outreach strategy based on data rather than guesswork.
ActiveCampaign has an outstanding deliverability rate, with its emails delivered over 8% higher than the average email marketing tool. Tested across 70+ mailbox providers, ActiveCampaign’s inbox placement rates were among the best, with an average deliverability rate of 94.2%.
Built to support every library model
Whether you operate independently or as part of a consortium, Vega Promote adapts to your structure, helping you scale engagement.
- Operate as one: Align communications across member institutions with shared workflows, centralized visibility, and unified insights, reducing operational complexity and costs.
- Maintain local control: Empower individual libraries to manage their own outreach, while enabling consortium administrators to provide guidance, access, and support where needed.
We offer expert guidance every step of the way, from guided onboarding and a seamless setup to hands-on training tailored to your team, you’ll have the support you need to build confidence early. Ongoing assistance ensures you continue to get value over time and achieve long-term success.
Smarter outreach. Stronger connections.
Your library can now move faster with connected systems and ready-to-use assets through broader integrations and templates. Vega Promote integrates with Vega Discover and Vega WebBuilder, helping to unite your library’s ecosystem experience – as well as Sierra and Polaris while benefiting from more than a thousand integrations that expand your outreach capabilities. With pre-built email and automation templates, you can launch campaigns more quickly and efficiently.
If you’re ready to transform how you engage your community, we’d love to show you what’s possible. Start delivering more relevant, impactful patron experiences today.
Schedule a demo to see Vega Promote in action.