Email continues to be one of the few channels libraries truly own today and one of the most effective ways for libraries to connect with patrons, promote services, and strengthen community relationships. This webinar will share practical strategies libraries can use to build an engaged subscriber base, create relevant content, and improve campaign along with a firsthand look at how automation can support outreach efforts without adding to staff workload.
Join us on September 15 at 11:00 a.m. ET for an engaging webinar designed to help public libraries get more value from their email marketing efforts.
Marketing expert Cordelia Anderson will share practical, proven strategies for attracting subscribers, increasing engagement, and creating emails that inspire action. Attendees will learn how libraries can use email not simply as a communications tool, but as a strategic channel to promote programs and services, support fundraising and advocacy initiatives, strengthen patron relationships, and encourage deeper community engagement.
If your library is looking to improve open rates, increase click-throughs, or create more effective campaigns, this session will provide actionable ideas that can be applied immediately.
During the second half of the webinar, attendees will see a live demonstration of Vega Promote, an email marketing and automation solution created for public libraries. Learn how audience segmentation, personalized messaging, automated workflows, and targeted campaigns can help libraries deliver more relevant communications while reducing manual effort for staff. You’ll also see how libraries can measure results, better understand patron engagement, and use those insights to improve future outreach.
The session will conclude with a live Q&A, giving attendees the opportunity to ask questions and gain additional insights from the presenters.
If you are looking for new ways to grow your audience, increase engagement, and build stronger connection with your community, this webinar is for you.
Register today and learn how to make every email more effective.